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INSIDE:
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China:
The Consumer Revolution
By: Conghua Li
March 1998
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For centuries
China's doors have remained firmly closed while governments fought for
access to its golden market--but now the barriers have been removed and
China is open for business. "Conghua Li's book gives outsiders a
fascinating insight into what is happening in China's
Consumer market today .
. . a must read for those who have their stakes vested in the most dynamic
and difficult, and yet the last remaining, consumer utopia of the world."
--Kenichi Ohmae, author of The Borderless World. As China searches
for a new identity, its people find themselves bombarded with countless
consumer products and services from around the world. But what do they
want to buy? What is their spending power? What are their aspirations?
How do they spend?
This fascinating book provides
the first comprehensive analysis of China's complex consumer market. China:
The Consumer Revolution discusses cultural issues and socio-economic forces,
fads and fashions, and do's and taboos--all supported by a wealth of facts
and figures. Conghua Li
(Toronto, Canada) is a senior
consultant with Deloitte Touche Consulting Group. A frequent speaker at
business conferences in North America, he has also been quoted in the media
throughout the world. |
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